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Innovation Center
 
  • For a leading global provider of consumer and retail market research information [critical consumer behavior information, point-of-sale (POS) data and industry expertise], Annik has been engaged since 2002 focusing on data purity initiatives as well as supporting the development of data dictionaries for industry lines/channels and have also helped them develop/launch new services lines.
  • For one Fortune 100 client, we are managing a data operations center and are developing an integrated view of their customers and partners by merging multiple data masters into one enterprise model, improving overall data quality, and developing web-based insight/analytics tools.
  • For a high-profile brand organization we are creating a centralized customer and prospect database, cleansing the data, managing segmentation, and developing analytics dashboards that illustrate product popularity based on a monthly consumer survey and tracks affinity, awareness, purchase intent, and targeting.

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