President CEO, Rahul Sahgal was invited as one of the global leaders to discuss and help researchers better understand the market research landscape in diverse markets and more effectively manage international projects. The brainstorming session was conducted by CASRO in New York to help the audience gain insights on shifting methodologies, cultural challenges and cross-border management techniques in markets worldwide. Rahul is frequently interviewed in various market research journals, television business shows and radio networks and has been a speaker at many industry conferences around the world like ESOMAR, CASRO, The ARF. The panel consisted of other eminent names from the market research industry as well.
Topics covered were for business functions and services that can assist with the completion of complex multi country projects. Special techniques including observation, semiotics, blogging and more, were illustrated through case studies drawn from across a wide selection of market sectors. Tips and techniques to use when reporting to client for projects involving various data collection methodologies in multi-country studies.
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