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NASSCOM Invites Rahul Sahgal To Speak On “Emerging trends and opportunities in niche BPO” |
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CASRO invites Rahul Sahgal as a panel speaker for "International Research Conference"
5-6 May, New York |
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ANNIK, Data Delta partner to optimize MDM, CDI and Data Quality solutions. |
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Annik launches Active Insights Managementsm a new platform for the triangulation of multiple data sources to generate relevant insights. |
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Annik Opens US Office,
Appoints Sales Head |
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Jon
Harding, ex-President of TNS US - Client Services,
to work with Annik as Chief Strategist |
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Dutch Agency Picks
Annik For Trade Promotion |
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Rahul Sahgal, CEO
of Annik has been invited to speak at the
biggest ICT exposition in India |
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Annik achieves
global ISO 27001 certification |
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ANNIK - World
Class Service Provider |
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What's Working,
So Far, For MR Offshore |
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Media Coverage
(Videos) |
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Raman Roy's Quatrro
to buy FSS BPO |
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Number Crunching:
Gaining a Foothold Offshore |
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Raman Roy to Invest
in Annik Technology Services... |
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Annik Technology
Services is participating at the CASRO [Council
of American Survey Research Organisations]... |
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August 10th,
2004: Annik Technology Services in NEWS!!.. |
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June, 2004: Confirmit
"Train-the-Trainer" course undertaken.... |
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June 17th,
2004: Managing Director speaks at 29th Annual
CASRO Technology Conference in NYC... |
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March 1st,
2002: Annik Technology Services and Epitome
Data of Budapest, Hungary, sign an agreement... |
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November 15th,
2001: Annik Technology Services signs an agreement
with Worldwise Inc. New York... |
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October 10th,
2001: Annik Technology Services to participate
in the India Europe IT Summit... |
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| Home >News > November, 2005 |
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What's Working, So Far, For MR Offshore
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| COVERED BY: Outsourcing is on everyone's mind. Here's |
| RCR BECAUSE: what research is learning about successes
at Microsoft, Citibank and others in India,
the Philippines, Eastern Europe, etc. |
| SPEAKERS: Rahul Sahgal, President & CEO, and Vineet
Malhotra, Chief Marketing Officer, Annik
Technology Services (Gurgaon, India) |
| THE BIG IDEA: Most successful companies have identified
core functions--that are being maintained
in-house--versus non-core functions (that
they are willing to outsource). |
| IMPLICATIONS: Study design and interpretative analysis is
core (and may require client interaction
and face-to-face time); but, most activities
between design and recommendation
have outsource potential. |
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| "Within the global $18 billion MR industry, 10%
to 15% can be outsourced in the next three to
four years," opened Sahgal and Malhotra. "Giving
the biggest push is the market's maturity and
pressure on costs. The low cost countries offer a
saving of about 30% to 50% purely on wage arbitrage. However,
offshore work has various engagement models, pricing approaches
and quality parameters that define a successful approach."
Citing a Forrester study, the duo said companies claim to outsource:
1) to free in-house staff to focus on core competencies,
2) from a need to reduce operational costs, 3) due to a skills
shortage (technicians, engineers, etc.) and 4) for technological
changes (a third party or whole company
migrating to a new technology).
"With a few exceptions of high-end knowledge processes
or data analytics, most MR companies' outsourced
work is currently related to data cleaning, tabulation and
survey programming," the speakers said. "MR is still
evolving from established opportunities to latent opportunities
that provide the most benefits. A typical MR
study has various components that can potentially be prioritized
and outsourced. Most companies look at tasks that are transactional
in nature and can be handled in an outsourced location."
Rapidly evolving outsourcing areas, according to Sahgal and
Malhotra, include charting and graphs development, reporting
automation, basic analysis (e.g., conjoint, cluster and regression) |
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| Research Report |
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November 2005
In-depth and accurate MR conference summaries since 1997, from the publisher of RESEARCH BUSINESS REPORT RESEARCH DEPARTMENT REPORT PHARMA MARKET RESEARCH REPORT www.rflonline.com |
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| New Best Practices, Benchmarks and Thoughts "Outside the Box"
from speeches delivered at the world's best MR conferences.
and panel management. Latent opportunities exist in high-end
analytics, vertical/segment analysis, interpretive analysis,
automation of data collection and delivery, and panel acquisition.
Setting up captive facilities versus using
third-party vendors was also discussed.
"Most successful partnerships emphasize
quality and ability on the part of the client and
partner to define and quantify quality," they
said. Critical success factors and challenges
were addressed in detail. (See table below)
Addressing quality management tools like Six
Sigma, ISO, SEI CMM (Capability Maturity
Model) and quality audits, they said, "At an overall
level, differences between these methodologies are very subtle.
Various best practices in each of these quality approaches help
develop a hybrid of a company's quality vision. One size does not
fit all. There may be multiple aspects of the approaches that can
be applied to various components of MR processes." The presenters
described Six Sigma as "less bureaucratic than the others"
and stated it and CMM "can generate a higher level of focus."
Enforcing quality via a contractual approach was discussed,
covering crafting and defining service levels, setting
rates and parameters, establishing compliance terms and
engagement terms and conditions. Questions and issues
related to offshore migration and execution were further
laid out. The speakers closed with two case studies.
The first was a global surveying organization seeking
to standardize data across various years. This manually oppressive
task would take four to five months; through outsourcing, it
tried to identify a company with MR knowledge, comprehension |
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| MR Outsourcing Critical Success Factors |
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Stakeholder buy-in for the decision to outsource (senior
management and the operational teams)
Defining engagement model and strategy (points of contact)
Upfront planning and a transition approach
Developing metrics to measure success at all stages |
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| MR Outsourcing Challenges |
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Understanding client requirements/client proximity
Productivity standards
Data security
Software knowledge
Engagement model/coverage (accounting for geographic time differences) |
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| Source: Rahul Sahgal and Vineet Malhotra, Annik Technology Services |
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| of data analysis and developing data output. Its outsourcing partner
planned various parts of this exercise (data standardization,
warehousing and analytics/reporting). "Quite a few companies
have outsourced to put together standards. Good partners/vendors
usually bring their own best practices and standards that can be
implemented by MR companies for their own internal benefit,"
the presenters said. "The client consolidated data across the
globe and for six years developed meaningful trends and analysis,
created high-level segmentation clusters and global scores across
industry segments that generated extra consulting revenues."
The second case featured a large MR agency that found an outsource
partner to code its survey, online and CATI data, convert
all that to card column format and automate data delivery. The
agency was able to mine data for its various sources over several
years. Aside from pinpointing certain customer traits/segments,
the reformulated data source helped deliver customized solution
offerings, execution of specialized analyses, faster delivery and
more actionable results owing to greater data accessibility. |
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| R E S E A R C H C O N F E R E N C E R E P O R T |
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| For more information: vineet.malhotra@anniksystems.com |
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| Reproduced from the November 2005 issue of Research
Conference Report by RFL Communications, Inc. (Skokie,
IL), which also publishes Research Business Report,
Research Department Report and Pharma Market
Research Report, three other MR newsletters. For more
information about these publications, please send an e-mail
request to info@rflonline.com. Or you can visit
http://www.rflonline.com or call RFL at (847) 673-6288. |
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