NEW DELHI: Raman Roy & Associates has been re-christened
Quatrro and the new company is already on the prowl. It is
acquiring the 300 people BPO arm of Flextronics — FSS
BPO — focused on the telecom vertical, for an undisclosed
price.
US-based private equity player KKR, that recently bought
Flextronics Software Services for about $900m, had recently
hived off the BPO unit.
Besides this, Quatrro is tying up over $100m of funding
from private equity players like Texas Pacific, Chrys Capital
and Olympus Capital.
The game plan is to extract top management teams from global
corporations, incubate BPO companies in areas like mortgage,
healthcare, legal services, market research, analytics and
others and later spin them off as independent companies.
Quatrro has identified 11 areas now, but will eventually
focus on 5-6 areas. Quatrro is different from anything that
Indian BPOs have seen as yet. The 1,20,000 square feet (double
the size of Raman Roy’s previous start-up, Spectramind)
Quatrro facility getting finishing touches in Gurgaon, will
be an umbrella organisation to house multiple high-end BPO
companies within its fold.
Besides the Flextronics acquisition, Quatrro is close to
extracting management teams from a Fortune 10 company and
one of the largest accounting firms in the world. When contacted
by ET, Raman Roy, founder, chairman and managing director,
Quatrro, declined to comment on the acquisition.
He, however, told ET: “We have a string of pearls
strategy. We will extract management teams from existing
corporates and build high-end services delivery capabilities
in virgin areas. We are in advanced stages of discussions
to build our analytics and finance and accounts teams. Incubating
companies is a critical component of the strategy.”
Quatrro’s previous investments (when it was RR & Associates)
include 40% stake in Annik Technologies and 22% in Auxicogent,
the BPO division of John Keells, a shipping and port company.
Quatrro will offer Auxicogent’s process delivery capability
to other shipping and port clients around the world. Says
Mr Roy, “We will help create units that can run on
their own feet.
We will share common costs for the 5 or 6 areas we are evaluating
so that we can cross leverage bandwidth, facility, transport
and other infrastructure.” Another big area for Quatrro
is M&A. Says Mr Roy, “We see lot of consolidation
in the BPO industry over the next 18-24 months. Lot of companies
are facing a glass ceiling. Their ability to make money is
limited.
We will help them upgrade their management skills and capabilities.” While
V Balakrishnan, former CFO of Wipro, will spearhead the M&A
efforts, Srinivas Pingali, former head of Accenture India’s
insurance vertical, will look after new product development
at Quatrro.
The 30-people (excluding Annik and Auxicogent workforce)
start-up has also roped in Navdeep Rajendra, who formerly
looked after American Express’s international BPO business
out of India, to look into new service lines, and Ajay Aggarwal,
a senior US qualified lawyer, to build the legal practice.
Of the former top management of Spectramind, about 8-10 people
now occupy senior positions in the new entity.
Interestingly, the company has been named Quatrro (means fourth
in Latin) as it is Raman Roy’s fourth calling after American
Express, GE and Spectramind. Says Mr Roy, “Spectramind
was also a start-up formed by extracting top management team
from GE. Now, we plan to do this on a bigger scale, with multiple
verticals or companies under the Quatrro umbrella.”
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