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NASSCOM Invites Rahul Sahgal To Speak On “Emerging trends and opportunities in niche BPO” |
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CASRO invites Rahul Sahgal as a panel speaker for "International Research Conference"
5-6 May, New York |
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ANNIK, Data Delta partner to optimize MDM, CDI and Data Quality solutions. |
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Annik launches Active Insights Managementsm a new platform for the triangulation of multiple data sources to generate relevant insights. |
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Annik Opens US Office,
Appoints Sales Head |
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Jon
Harding, ex-President of TNS US - Client Services,
to work with Annik as Chief Strategist |
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Dutch Agency Picks
Annik For Trade Promotion |
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Rahul Sahgal, CEO
of Annik has been invited to speak at the
biggest ICT exposition in India |
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Annik achieves
global ISO 27001 certification |
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ANNIK - World
Class Service Provider |
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What's Working,
So Far, For MR Offshore |
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Media Coverage
(Videos) |
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Raman Roy's Quatrro
to buy FSS BPO |
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Number Crunching:
Gaining a Foothold Offshore |
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Raman Roy to Invest
in Annik Technology Services... |
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Annik Technology
Services is participating at the CASRO [Council
of American Survey Research Organisations]... |
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August 10th,
2004: Annik Technology Services in NEWS!!.. |
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June, 2004: Confirmit
"Train-the-Trainer" course undertaken.... |
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June 17th,
2004: Managing Director speaks at 29th Annual
CASRO Technology Conference in NYC... |
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March 1st,
2002: Annik Technology Services and Epitome
Data of Budapest, Hungary, sign an agreement... |
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November 15th,
2001: Annik Technology Services signs an agreement
with Worldwise Inc. New York... |
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October 10th,
2001: Annik Technology Services to participate
in the India Europe IT Summit... |
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| Home >News > Number Crunching: Gaining a Foothold Offshore |
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Working Through Market-research Firms
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 "We're doing what the operations department of a market research firm used to do," says Rahul Sahgal, President and CEO, Annik Technology Services. "Even the largest operations, such as that of U.S.-based NPD Research - an Annik customer - are being outsourced," he says.
Annik focuses on providing research and data-related services. These include data normalization and cleansing, conducting market research and customer-satisfaction studies, formatting unstructured data into structured data, and data delivery, including charting and report-generation software.
The company, which has 20 customers in the U.S.A. and Europe, is skilled in the use of SPSS and other statistical methodologies. The firm develops reporting systems that can create presentation-ready reports, including tables, graphs, and narrative analysis. The value added is the boost in productivity and reduction in human error for the preparation of complex reports comprising large number of pages with information derived from multiple data sources.
As with other forms of KPO, the potential for market-research analytics is huge. The market-research industry totals $22 billion globally, of which 40% can be outsourced, says Sahgal. "About $40 million in processing work is being performed in India by third-party service providers, and captive offshore operations account for another $60-$70 million," he says. The Indian market is dominated by a few players, such as WNS' Knowledge Services division, Evalueserve and Annik.
Since many of the techniques used in market research can be applied to other analytic-intensive tasks, the possibility exists for expansion from market research into other services employing deep analytics, such as Intellectual Property (IP) research. In IP research, the business case for offshoring is the cost of filing a patent. A typical application filed with the U.S. patent office costs between $10,000 and $15,000. Offshoring even a small portion of the patent process can save up to 50% of this cost. An IP specialist in an offshore location can produce a preliminary draft of a patent application, which is then reviewed and modified by an onshore patent attorney before it is filed with the patent office.
Other forms of IP-related services that can be offshored include asset management, researching technology domains, licensing and commercialization. Such services can be provided not only for patents but for other forms of IP, including trademarks and copyrights. Some patent-law firms in the U.S.A. are hopping on the offshore bandwagon themselves, setting up captive back-office centers in India to perform this work.
As long as the cost differentials and other value propositions for offshoring remain strong, it's a safe bet that KPO and analytics will help drive the growth of offshore centers, resulting in a win-win situation for clients and service providers.
Media Coverage Links:
Global Services Media |
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