Data Management Services – “Transform your data into a trusted corporate asset”

A considerable amount of data quality research involves investigating and describing various categories of desirable attributes (or dimensions) of data. These lists commonly include accuracy, correctness, currency, completeness and relevance.

• Annik provides data profiling, cleansing, standardization, linking & matching, hierarchy management, and enhancement services.

encompasses the people, processes and procedures required to create a consistent, enterprise view of an organization's data in order to; increase consistency & confidence in decision making, decrease the risk of regulatory fines, improve data security, and maximize the income generation potential leveraged from higher-quality data.

MDM is described as the authoritative, reliable foundation for data used across many applications & constituencies with the goal to provide a single view of the truth regardless of the sources and methods involved.

• Annik is serving as a strategic data services partner within massive-scale MDM initiatives encompassing some of the largest CRM databases in existence. Our leadership within the data quality and governance domains coupled with our focus and use of over-assurance methods defines our differentiation.

BI initiatives can provide nearly any organization with valuable insights into customer behavior, product performance, operations, and channel effectiveness. But many BI projects have been slow to realize return on investment or, worse yet, simply provide visibility tools upon poor-quality data and yielding poor decision quality. Often, the problem is the underlying data on which intelligence is built.

• Annik optimizes and further enables ROI from Business Intelligence systems by ensuring accurate enterprise-wide data from across business units and providing high-quality analysis tools.

Processes & technologies for recognizing a customer & its relationships at any touch-point while aggregating, managing & harmonizing accurate, up-to-date knowledge about that customer [via internal and external data sources] to deliver it ‘just in time’ in an actionable form to enable effective touch-points.

• Annik is a leader in providing key support within CRM initiatives – improving the quality of the source customer data systems, assisting with the enhancement of these assets with external data, converge and integrate into a single store, enabling a unified, single view of the customer.