We can easily manage and control a large, dynamic collection of Web material and
their associated images and facilitate content creation, content control, editing,
and many essential Content maintenance functions.
- Our services enable publishers to worry about content, context, and user experience--not
bandwidth, not security, not maintaining code
- We enable online retailers, catalog aggregators, publishers, newspapers to evolve
their online Content at Web speed
- Our WCM service allows non-technical users to request changes to their existing
web content stores and receive updates as a service from us.
- Annik has ISO 27001 certification, which is related to information
security management standards, from BSI - UK's National Standard organization :
Hence, our IT Infrastructure has adequate Security to adhere to 130+ controls defined
in this Standard. Based on Business Risk Assessment, Controls and sub-controls are
selected and Policy and Procedures created to comply to these controls.
Security Deployments: We have over 10 System deployments at the internet level and LAN and desktop levels with world leading products from Suppliers like Cisco, Symantec, Tumbleweed etc.
Domain Knowledge of Catalogs:
One of Annik's biggest strengths lies in readily available knowledge of several product stacks across 100s of global brands in terms of their product categories and classes which facilitates cataloging and easy discovery of the desired brands, and sets of attributes in their respective product categories, for the end-consumer.
Past 5 years of our association with some of the world's largest POS data aggregators has made us proficient in Content of several product stacks:
We look at all Product Stacks as made of attributes at following 4 levels:---
Product Stack — Super category — category — Class — Sub class
An indicative list of Categories and Classes is listed below by each Product Stack, to give the readers some idea on details and depth of understanding that Annik teams possess on each of these Product Stacks.
Stack: Small domestic appliances:-
Our teams handle about 40 Super-categories within Small domestic appliances. Some examples of categories are Shavers, Coffee makers, Food processors, Juicers, Ovens, Heaters etc.
Stack : Watches
Our teams handle about 15 attributes that define world's premium and luxury brands in watches. Some examples of attributes are Watch Material, Band type, Case material, Gemstones, analog/digital, water-resistant etc.
Stack : Fashion Accessories
Our teams handle about 25 Super-categories within Fashion Accessories. Some examples of categories are Sunglasses, Sports equipment, Handbags & purses, Luggage, belts, necklaces etc.
Stack : Apparel
Annik has deep expertise in creating and managing content for following types of Apparel and their multiple categories. Mentioned below each Apparel type are indicative (not complete) list of categories and items that Annik analysts work upon from diverse sources. These are indicative lists only, just to give a flavor of our vast coverage of this Product stack
- Men's Apparel
There are 14 categories in Men's Apparel out of which 2 categories are at Brand level and 12 are at Item level.
Category1: All Men's and Young Men's sportshirts, tee shirts, golf shirts, jerseys and thermal tops etc.
Category2: All Men's and Young Men's Tops that are work-wear, silk, satin, rayon, denim, oxford, khaki, wool, polyester etc.
AND LIKEWISE 12 other categories for Men's Apparel
- Ladies Apparel
Ladies Apparel cataloging includes 9 different categories which are Ladies Jeans, Ladies Pants, Tops, Ladies Swimwear etc.
- Children's Apparel
Children's Apparel dictionary is distributed into 2 parts i.e BOYS Apparel and GIRLS apparel.
Both BOYS and GIRLS apparel have 7 categories each
- Intimate Apparel
Intimate Apparel dictionary has 12 categories spread out over 3 groups i.e. Ladies Intimates, Children's Intimates and Men's Intimates.
In Ladies Intimates, we have 6 categories of items .
In Men's Intimates, we have 3 categories of items
In Children's Intimate, we work on 3 categories of items.
Each of these Categories is further defined by hundreds of Items in EACH of these categories.
Stack : Cosmetics & Beauty products
Our teams are well adept in handling about 5 Super-categories within this Stack. Some examples of categories that we handle are:-- Men's and Ladies Fragrances, Makeup, Men's and Ladies Skin-care, Bath products etc. Each of these super-categories have further categories in each one of them e.g. Under Skin-care : we catalog face, hair, body and sun products.
Stack : Consumer Electronics
Our teams handle 11 categories within this product Stack. Some examples are: Home Audio, Portable Audio, Color TV, Video products like camcorders/DVD players/DTH etc, Digital imaging, Wireless products like mobile phones and pagers.
Stack : Footwear
Our teams handle 9 categories within this product Stack and can categorize all types of footwear across 10 attributes. Some examples of classes in Footwear are Casual, Dress, Evening, Safety, Occupational and some of the attributes are Body material, Heel height, sole material, heel type etc.
Stack : IT products
Our teams handle 11 categories within this product Stack. Some examples — Communication hardware like servers/modems/networking devices, computer hardware, handheld devices, multimedia devices, printers & faxes, storage media & systems etc.. Each one of these has further 5-10 classes and sub-classes.
Stack : Toys
Our teams handle 13 super-categories within this product Stack. Some examples — Action figures, Building sets, Dolls, Games, Infant toys, Outdoor toys, Vehicles, Video games etc. Most of these have been further categorized into 15-25 categories respectively.
Given this current understanding, which has been built over last several years working for and with our Clients, we can set up Catalogs for:
- Multi-Brand Superstores
- Online multi-brand retailers
- Stores or online portals for Global Consumer and Industrial Brands
- Selling products in these Stacks and Categories from scratch.
70-80% of Content set-up is done by our in-house experts in very quick time, while the rest is built up from Web search or detailed product item brochures.