India channel partners are constantly aligning their business model to suit the changing requirements of customers and vendors. Vendors began investing a fair amount in training initiatives as their channel partners moved up from the “box pushing” role. Like any other investment, vendors need active management to ensure maximum return. A recent Annik study reveals that IT services are amongst the fastest growing revenue area for channel partners. According to the study, over 40% of these Indian Channel Partners are already offering software application solutions while 25% can be categorized as system integrators or independent software vendors. There is considerable demand for software-as-a-service (SaaS) which is adding fuel to channels’ revenue growth.
Over 35% of Channel Partners expressed difficulty in indentifying and marketing to new customers as their top business challenge. “While Vendors count their investment, Channel Partners also look towards effective support from Vendors to push their products/solutions” comments Partha Sarathi Sengupta, Senior Project Director at Annik Technology Services.
Annik Technology Services has developed the Channel Performance Scorecard Model with the following marketing objectives:
• Align different channel program to improve channel performance • Synchronizing the needs of vendors and partners• Develop effective channel strategies
“Channel measurement systems will only be truly effective if what you are measuring has an overall impact on improving vendor partner business relationship” opines Mr. Sengupta.
According to the Annik study, nearly 50% of Channel partners say there is less coordination with vendor marketing representatives in cooperative selling. Successful channel strategies provide clear direction on which channel to exploit to target specific segments. Annik has developed the performance scorecard model as a four step process. The process starts with development of key metrics and building an analytics database. Channel partners are then segmented according to their business model. Finally, the performance scorecard is prepared for each segment.
“This is a dynamic process where periodic tracking of the business model gives granular insights. This provides reliable indicators identifying which partners are expanding, declining or static and helps reformation of clusters” adds Mr. Sengupta.
Annik also defines the next step of performance evaluation. “The objective of the whole exercise is to improve the vendor partner relationship and to improve performance” says Dinesh Batra, Senior Manager at Annik Technology Services. “We not only measure how much channels like the partnership in terms of a satisfaction score, but we also assess how much they want to do in terms of commitment and what they actually do in terms of engagement” adds Mr. Batra. Many of these channel partners are their competitor’s best partners, therefore a shift in their mind share would result in tremendous gains. A strong negative impact can be seen as a risk area which might lead to a decrease in the engagement score, while a strong positive impact can be associated with the opportunity to increase engagement. Identifying drivers that have a strong impact on engagement assist vendors in identifying and prioritizing next steps and actions.
Annik Technology Services Pvt. Ltd, a leading research technology firm based in India, with offices around the world, has announced the hiring of Rudy Nadilo as Sr. Vice President, Global Business Development.
The hiring of Mr. Nadilo signals the start of Annik’s expansion to bring it’s wealth of cutting edge, high technology solutions to the global market. Some of these solutions include easy access to global panels, data analytics software and online reporting applications and database management.
“Mr. Nadilo’s reputation for leadership in online surveys and other online research technologies is well known in the industry,” said Rahul Sahgal, CEO of Annik. “We welcome his management capabilities and ability to implement worldwide initiatives to expand our global footprint.” he continued.
In the book Branding @ The Digital Age by Herbert Myers and Richard Gerstman, Nadilo was called “A recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”
During his 30-year career Mr. Nadilo has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged.
As CEO of Greenfield Online, Inc. Nadilo brought technology to bear on analysis in market research through pioneering use of the Internet. As Sr. VP of marketing at Information Resources, Rudy built the company’s first marketing department.
His experience spans marketing research, packaged goods, advertising and product management. He has held management positions at Dancer, Fitzgerald, Sample Advertising, Richardson-Vicks, and J. Walter Thompson. He received his B.F.A. from Emerson College and his Masters in Advertising & Marketing from Northwestern University. Nadilo will be based in Annik’s Portsmouth NH office.
SurveyFlashToolsSM, winner of the 2010 MRS/ASC Technology Effectiveness Award, today announced their new “Unlimited Usage Model” which is aimed towards high volume users by offering unlimited usage of interactive online survey tools over a specified time. As an alternative to a per hit model (every time the tool is displayed), users can now receive unlimited usage of tools during a quarterly/bi-annually/annual period.
Users are also able to reconfigure and customize the tools as well as receiving new updates of the tools.
In addition, all tools now support multiple languages.
Commenting on this new release, Gary Stocks (EMEA Principal Consultant) said “We listened to local freelancers as well as our global clients. These new changes strengthen our ability to enable all researchers to create engaging and stimulating online research”.
Annik was announced the winner of the 2010 MRS/ASC Technology Effectiveness Award on December 13th.This prestigious technology award was given for SurveyFlashToolsSM by the Association of Survey Computing (ASC) and the Market Research Society in London. SurveyFlashToolsSM makes interactive, animation-based tools accessible on virtually any project. This is normally a cumbersome and
time-consuming process. The new product was a first from Annik, a leader in Market Research and Analytics support services.
Commenting on this recognition, Gary Stocks (EMEA Principal Consultant) said “SurveyFlashTools is all about making stimulating tools accessible on all online projects irrelevant of tight costs, timelines or platform. This is an essential move to raise respondent enjoyment and increase panel or community retention. “
Earlier, Annik had emerged as a winner of the 2010 Red Herring Top 100 Asia Award in recognition of Asian companies, celebrating their innovations and technologies across their respective industries. The jury evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration.
Rahul Sahgal (Annik CEO) added, “Ending the year with these two awards has been very satisfying and comes on top of a strong growth year for the company. Having expanded into new geographies and verticals, we have built on top of our stable performance in an uncertain year. Our investment into products is a key component of our growth strategy for next year.
Annik is a leading provider of Market Research and Data Management services. With more than 500 employees across the globe, Annik offers a comprehensive range of services such as Data Collection, Data Management, Business Intelligence and Reporting services to clients around the world. Annik is the winner of 2010 Red Herring Top 100 Asia Award.
For more information, please visit the company's web site at www.anniksystems.com or write to
Shaleen Gupta at email@example.com or call at +91 124 4003282
San Mateo, CA - Red Herring announced its Top 100 Asia Award in recognition of the leading private companies from Asia, celebrating these startups’ innovations and technologies across their respective industries.
Red Herring’s Top 100 Asia list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Annik Technology Services Pvt. Ltd. embodies the vision, drive and innovation that define a successful entrepreneurial venture. Annik Technology Services Pvt. Ltd. should be proud of its accomplishment, as the competition was very strong.”
Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.
Gurgaon, Haryana, 27 Oct 2010 – Annik Technology Services Pvt. Ltd. announced today it has been selected as a Finalist for Red Herring's top 100 Asia award, a prestigious list honoring the year’s most promising private technology ventures from the Asia business region.
The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Asia. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.
"This year was especially difficult," said Alex Vieux, publisher and CEO of Red Herring. "Despite the global economic situation, there were many great companies producing really innovative and amazing products that we had a difficult time narrowing the pool and selecting the finalists. Annik Technology Services Pvt. Ltd. shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Winners of the Top 100 Asia Award.
Finalists for the award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the mobile, security, Web 2.0, software, hardware, biotech, and clean tech industries sent in their submissions to qualify for the award.
The Finalists are invited to present their winning strategies at the Red Herring Asia forum in Shanghai, November 15-16, 2010. The Top 100 winners will be announced at a special awards ceremony on November 16 at the event
Enables Flash Components in all online survey platforms
Annik Technology Services, a leading market research data collection & technologies company, has today launched "SurveyFlashTools ConnectTM" reinforcing their objective of making interactive Flash questions a possibility on any online survey.
In April, Annik successfully launched SurveyFlashTools, fully compatible with ConfirmitTM and DimensionsTM. Now with the enhanced "SurveyFlashTools ConnectTM", all users will be able to immediately leverage the advantages of using Flash in online surveys regardless of their survey platform.
SurveyFlashTools enables companies to dramatically reduce the effort and costs involved in the development, while implementation of Flash tools requires no knowledge of Flash programming. The expanding portfolio of Flash components includes sliders, text highlighters, image gallery, ranking and advanced rating tools.
Commenting on this new advancement, Annik Principal Consultant for EMEA, Gary Stocks, said "We received a tremendous response to our initial launch of SFT for ConfirmitTM and there was an immediate demand to extend this technology to other platforms. Already the beta testing on other platforms has resulted in very positive feedback from major platform providers."
For more information, please visit the website at www.surveyflashtools.com or write to
Monika Pahuja at firstname.lastname@example.org or call at +91 - 124 – 4184211
Annik is a leading provider of Market Research and Data Management services. With about 500 employees across the globe, Annik offers a comprehensive range of services such as Data Collection, Management and Reporting to clients around the world. Annik has been listed by Deloitte as one of the Top 50 fastest growing technology companies in India.
To know more about Annik, please visit www.anniksystems.com
Gurgaon, Haryana, India, Friday, July 30, 2010
Annik Technology Services, a leading Knowledge Process Outsourcing (KPO) group with 10 years of Excellence, outlines its global expansion plans. The group is headquartered in Gurgaon, India and provides value added services in the Market Research and Data Management spaces.
The group announced today the opening of its Middle East office located at Abu Dhabi, UAE. This marks the culmination of a global expansion strategy started and accelerated through the downturn of 2008-2009. Annik had already had sales presence in the US and Europe, which are its two main markets, since 2008.
The expansion started about 18 months ago, with the launch of a delivery center in Shanghai, servicing the China, Japan and South Korea markets followed with a delivery center in Poland in February 2010 to service Western and Eastern Europe. With the launch of the Abu Dhabi office the group now has wide servicing capability across geographies in almost all key global languages and regions.
More importantly, key new hires and partnerships have allowed Annik to significantly enhance its domain expertise and consulting capacity.
In the UAE, Annik has partnered with Yousif AlSuwaidi, an emerging leader in the financial space. Rahul Sahgal, CEO & President commented on the partnership-“Data Quality and Management services will find a growing demand in the Middle East markets across the financial, airlines and government sectors as more data-driven efficiencies are built into these businesses. Annik is poised to take advantage of this development by providing high-value services that can make a meaningful difference to these institutions.”
Annik also strengthened its sales presence with the recent opening of an office in Tokyo, Japan. Justin Tomboulian has joined the team as Senior Vice President, North and East Asia and Global Alliance Manager for the Microsoft account. Justin had been with Microsoft for 14 years, prior to joining Annik, having worked across many geographies in the Marketing, Data Management, and IT Solution Delivery areas. Justin has spent more than 12 years in Asia, mostly in Japan and speaks Japanese.
In the United States, Rudy Nadilo has joined Annik as Senior Vice President, North America. Rudy has 30 years experience in the Market Research and related industries. Having worked with MRCA, IRI and as the founding CEO of Greenfield Online, he brings a great deal of expertise and knowledge to the company. Based in the Boston area, Rudy has already started taking an active role in Annik’s North American business. Gary Stocks continues to look after Annik market research activities in Europe.
Having weathered the downturn and emerged in a strong position with a strong balance sheet, Annik is now strengthening its position as a global leader in providing services in the Market Research and Data management areas.
Gurgaon, Haryana, India, Monday, April 30, 2010
Today marks the launch of SurveyFlashTools, a new method for research companies to access and add engaging Flash components into their electronic surveys. With a wide portfolio of tools and question types, survey creators are now able to browse, customize and embed the Flash object into their survey environments in just a few clicks. With no development costs, users pay as little as $7 for Flash usage on a 300 sample survey.
Using technology created by Annik - the market research IT and operations company, SurveyFlashTools will enable researchers to dramatically reduce the effort and costs involved, without requiring any knowledge of Flash programming. With new releases planned each week, Flash components include simple sliders, text highlighters, multimedia players and advanced rating tools.
SurveyFlashTools is fully compatible with ConfirmIt including the recently released Version 15. Other leading platforms will be enabled shortly.
"Many researchers have discovered that the appropriate usage of engaging Flash can add real value to their surveys, not least in terms of increased completion rates." commented Rahul Sahgal, Annik CEO. "However, Flash often meant delays to timings and high associated costs. SurveyFlashTools aims to change this trade off and will make Flash more accessible on a much broader range of projects, even with the lowest budgets or the tightest deadlines."
For more information, please visit the website at www.surveyflashtools.com or write to
Monika Pahuja at email@example.com or call at +91 124 4184211
Founded in 2000, Annik has been a pioneer in Market Research outsourcing and data analytics. Known for domain expertise and technical knowledge providing creative solutions, Annik has helped researchers work more efficiently and effectively. With more than 450 employees and 24 x 7 operations, we are in a unique position to support clients around the world.
To know more about Annik, please visit the website at www.anniksystems.com
New Orleans, LA, February 25, 2010
New Orleans, LA - Marketing research solutions company, Annik Technology Services has launched a new service dedicated to helping clients source high quality panel/sample. Unveiled at the CASRO Panel Conference in New Orleans, FieldworkPlusSM assists sample purchasers to obtain the most appropriate and cost-effective source for their needs. The service also helps to identify sources of hard-to-find profiles for conducting reliable research.
The sample is procured from various panel providers across the globe which would fit the client requirement. Acting as a panel brokerage, FieldworkPlusSM would negotiate on the client's behalf to get them the right sample and even have the ability to seamlessly blend panels based on quotas and target group availability. Sophisticated survey management and in-field monitoring tools available to clients would help them closely track their projects. Quality control mechanisms such as digital fingerprinting, de-duplication, checks on speeders, straight-liners etc. are also offered as part of the service. FieldworkPlusSM maintains a continuously-updated and searchable knowledge base of panel and sample providers all over the world and includes their key attributes to help determine the best choice for any specific project.
"Using the power of our network, we can help companies get cost-effective and superior-quality sample for their surveys and research needs." stated Ankita Sethi, Head of Strategic Alliances, FieldworkPlusSM.
Commenting on this strategic move Rahul Sahgal, Annik CEO, said"FieldworkPlusSM puts our expertise to work on behalf of companies looking to sort through all the availability and variability of panel and sample sources. Our strong relationships with panel companies and ability to seamlessly combine operational resources, including stringent panel quality checks, put us in a premier position to add value to sample purchasers. This distinct service offering will further leverage Annik's years of operational proficiency."
FieldworkPlusSM, offers a service to purchasers of sample for their research surveys that helps obtain the most appropriate source for their needs. The sample is procured from various panel providers across the globe which would fit into the client's requirement. Sophisticated survey management, six sigma driven process controls and in-field monitoring tools available to clients would help them closely track their projects.
Founded in 2000, Annik has been a pioneer in Market Research outsourcing and data analytics in India. Known for domain expertise and technical knowledge providing creative solutions, Annik has helped researchers work more efficiently and effectively. With more than 400 employees and 24 x 7 operations, we are in a unique position to support clients around the world.
For more information, please visit the company's web site at www.fieldworkplus.com or write to
Ankita Sethi at firstname.lastname@example.org or call at 231-305-7100 Ext: 211
Steve Tucholski at 630-945-4300
Gurgaon, India - March 02, 2009
In another significant move, Annik, India's leading market research support and data management company, appoints Steve Tucholski as North America Vice President and Principal Consultant. The move is part of a strategic expansion in United States. Steve brings 30 years of rich experience combining Custom Marketing Research, Business Development, Design, Management and Analysis throughout the US. Steve, will oversee Annik services throughout the region. Previous to Annik, Steve was associated with Ipsos Observer and TNS-NFO, where he was responsible for strategic business development and relationship management.
Commenting on this strategic move Rahul Sahgal, Annik CEO, said "North America has always been our biggest market and we have taken this step to strengthen our presence and get closer to our clients. I have known Steve for many years and both he and Jon Harding are extremely well suited to represent our business interests in the region. I expect Steve to drive continued growth in the US"
For more information please mail us at: email@example.com
Gurgaon, India - January 14, 2009
In a significant move, Annik, India's leading market research support and data management company, appoints Gary Stocks as EMEA Vice President and Principal Consultant. The move is part of a strategic expansion into Europe. Bringing 20 years of experience combining operational management, process strategies & research technologies throughout Europe, Stocks will oversee Annik services throughout the region. He is a former European Data Services Director of Millward Brown and a pioneer and founder of offshore and near shore MR facilities servicing over 30 MR organizations throughout Eastern and Western Europe.
Commenting on this strategic move Rahul Sahgal, Annik CEO said "The timing for expanding our European presence couldn't be better. It will help us to take advantage of the current market scenario where many companies and regions are looking for cost effective solutions and new ideas. Gary has a tremendous network that spans the UK, Western and Eastern Europe. We are committed to servicing the European market more fully."
Annik is a leading provider of Market Research support and Data Management services. The organization has seen rapid growth with new services added every year. With 450 employees in Gurgaon and Shanghai it offers a comprehensive range of data management, marketing research and business research services to clients around the world. Annik is listed by Deloitte as one of the Top 50 fastest growing technology companies in India and is on the web at www.anniksystems.com