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Analytics And Reporting
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Analytics and Reporting
The Research team is comprised of about 25 experienced researchers with an average experience of about 8 years. The researcher supports the client in augmenting the data and analyzing the key findings.
Support in Life Cycle of Marketing Research in Research & Analytics

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  • 60% team members have graduated in statistics, mathematics & engineering .
  • 85% of team members have around 10 years of experience in the same domain.



Multivariate analysis that the team @ Annik has executed successfully in the past.

We build methodology that help clients in making statistical models on a regular or ad-hoc basis. We perform analysis on the data provided. Our group of statistical analyst helps with different research methodologies and designing of studies. They help select an appropriate statistical procedure, identify the various parts of your output, or interpret results.

Statistical analysis that we can perform include:

  • Significance testing
  • Discrete Analysis
  • ANOVA
  • Independent and Overlapping Analysis
  • Conjoint Analysis
  • Regression and Co-relation
  • Complex weighting techniques etc.
  • Building models based on the text and data analysis

The statistical data processing team, use statistical software packages such as SPSS to tabulate results. We uses advanced iterative weighting algorithms to compute weights to conform to desired proportions and deviate least from the original data. The statistical analysis reports including bar charts, graphs etc.